This tool helps your team translate the organisation’s strategy (the what) into clear, relatably human reasons (the why). When people can say why the work matters, in their own words, energy rises, decisions are easier and the team pulls in the same direction.

This is for teams that are at an early or reset stage where effort is high but the shared story isn’t quite there. It's for leaders who want a supportive, practical way to build alignment without adding more meetings.

Time needed
10–15 minutes in a regular meeting.

How it works (simple)

1. Ask: round-robin prompt “What would make this work matter to you/us this quarter?” One line each.

2. Cluster: spot the 2–3 reasons that ring true for the team.

3. Agree: draft one plain-English sentence that connects effort to outcome, your shared “why”.

4. Pin it: add the sentence to agendas/Slack/roadmaps so it shows up where work happens.

What you'll leave with

• A one-sentence “why” that the team actually uses

• Clearer focus and fewer “why are we doing this?” questions

• A supportive, repeatable way to build alignment as you grow together